If you’ve ever chased a deal through six different apps and three “almost-working” spreadsheets, you already understand why companies love CRMs. I’ve spent most of my career reviewing ecommerce tools, from store builders to marketing apps. A CRM is probably the most useful tool any business can have – particularly if you’re B2B.
B2B deals are always going to be way more complicated than B2C sales. A good CRM doesn't make them simple, but it does reduce the stress.
HubSpot is the best CRM for B2B companies, and I’ll explain why soon. But this isn’t a love letter to HubSpot, it’s a field report.
Over the last few months, I ran side-by-side tests on nine major B2B CRMs, wiring each into real pipelines, connecting emails, syncing contacts, and measuring what happened when the pressure was on.
Continue reading “The Best CRM for B2B Companies: 9 Options and Why We Think HubSpot Wins”
