The PageRank of your online store could make a huge difference in traffic to your website and sales that flow from that traffic, so understanding how it works and how to improve your ranking is important. Google search engine uses a unique link analysis algorithm to assign numerical weighting to every element in hyperlinked documents. The search engine considers a set of documents belonging to a particular category or group and measures the relative importance of each document within a set. The document is then ranked according to its importance.
