Introduction
Magento (an eBay company) is an ecommerce shopping cart platform that powers many well known brands, such as: Fox Connect, Fiji Water, Toms Shoes, and The North Face. Since 2009, Magento has powered over 100,000 registered online stores, most of which are custom built. The ecommerce platform is known for being extremely feature-rich and powerful, as such, it requires either a lot of technical knowhow or money to utilize to its full potential. Magento has 3 basic plans to choose from, ranging from free to $49,990 / year. It’s not for everybody, but for some large scale online retailers, Magento may be just what you need. (more…)

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