Did Anyone Else Know That Pinnacle Cart is a Religious Company?

Reviewed by Ecommerce Platforms on 2012-06-27T13:57:58+00:00. Rating:

June 27, 2012 By James Henry In Ecommerce News

Pinnacle Cart is an ecommerce shopping cart platform that’s been around for a while now. They have a popular enterprise solution that powers Corona, Dexter, Entourage, the UFC, and more. Their hosted SaaS shopping cart isn’t nearly as popular. I haven’t bothered to review them yet because from what I hear they’re not a strong solution compared to carts like BigCommerce, Shopify, and Volusion. Anyways, I followed them on Twitter the other day and to my surprised I received a rather strange DM.

So apparently Pinnacle Cart is a religious company. News to me… not that there’s anything wrong about it, I was just surprised. Nowhere in their ‘About Us‘ section do they mention anything even remotely religious. Also notice they haven’t released a press release since 2010 – also a little strange.

Anyways, what are your thoughts on this? Do you think it’s strange that the only place they mention their religion is via automated Twitter DM? Would you let this affect your decision while deciding on an ecommerce platform?

Leave a comment, let me know what you think!

Jessica June 27, 2012 at 2:14 pm Reply

That’s really odd. Why would they seem to hide it on their website, and then all of the sudden, out of the blue, DM you “Stay Blessed” on Twitter?

Oh well – no that wouldn’t make me go with them, or not go with them… but it is weird.
- James June 29, 2012 at 4:24 pm Reply
  
  Hey Jessica: Thanks for the comment! Glad to hear you wouldn’t let this affect your decision to go w/ them.
Dave June 29, 2012 at 1:56 pm Reply

Either or, its a great product and great team. Their one of the few carts around that you can totally customize and its DSS compliant to start with. Right now, for DSS Magento, you have to purchase their high end product, which is costly. Their team is real solid and they care about their clients.
- James June 29, 2012 at 4:30 pm Reply
  
  Dave: Yup, Magento certainly is expensive! I’m happy to hear you have had good experiences with Pinnacle Cart.
  
  I’m thinking about reviewing their platform soon. Feel free to share more of your experiences with Pinnacle Cart via comments, or my email “ecommerce.james2@gmail.com” – I’d love to hear from you!
  
  Thanks for reading and commenting!
Elena July 10, 2012 at 3:54 pm Reply

Pinnacle was a huge pain in the neck for the last few months since I started working with it. Despite the fact that it has tons of useful inbuilt features, it is a real nightmare to dig into the code trying to customize it. I would never user Pinnacle again.
- James July 11, 2012 at 10:28 pm Reply
  
  Elena: Thanks for commenting! May I ask which ecommerce platform you decided to move to – and why?
Tim July 26, 2012 at 10:06 pm Reply

I find it ridiculous that this is even a topic of discussion.

“Stay blessed” sounds like nice thing to say to anyone, religious or not.

Are they prothletising on the site? Are they trying to convert you to “their” beliefs or make you a believer? NO they’re not.

Relax people. Other than all the Chinese products you use (where religion is banned), you might be shocked to find out how many companies run on faith, and efficiently.
- James July 27, 2012 at 1:41 pm Reply
  
  Tim: I just think it’s strange that the only place they make any reference to holding a specific religious belief is via Twitter DM. From a marketing standpoint I think a lot of people would find this interesting.
  
  Also, religion is not banned in China. What are you talking about?
ecommerce cart software July 31, 2012 at 7:37 am Reply

I’ll agree with James, I find it interesting. Maybe it would bring them to success:)
- James August 1, 2012 at 1:13 pm Reply
  
  Thanks ECS!
Jimbot August 16, 2012 at 6:20 pm Reply

Hi All,

I don’t know the first thing about Pinnacle Cart, but I think maybe you are reading too much into this.

I’ve found this is just how some people say “bye.” There’s a cashier at my local Target who says “Have a blessed day” when she gives me my change. No harm, no foul – I guess maybe she’s religous or that’s just her “thing” (like how a friend of mine hates my goodbye/sign-off – “Take care” – for some reason).

I may be wrong, but I’m guessing it’s likely that this “view” (if it is a view) is purely that of this individual and not representative of Pinnacle Cart.
- James August 30, 2012 at 3:49 pm Reply
  
  Jimbot: Ya you’re probably right. Thanks for reading & commenting! Stay blessed!
Robby October 18, 2012 at 2:30 pm Reply

… well at least they’re better than ShariaCart: They declared a fatwa against my site when I asked them to remove “goats” as a payment option for my US site.
- Dani January 9, 2013 at 7:08 pm Reply
  
  Man, that was racist!
- TrevC May 19, 2013 at 2:02 am Reply
  
  lol. Racist? who said anything about race?
Pete January 10, 2013 at 1:51 am Reply

Surely your assumption that it is a religious company is nonsensical..

There is no such thing as a religious company..

There are of course religious people, so while a company does not muddy its shopping cart products pages with its staffs religious beliefs, a staff member may certainly want to pass on a ‘blessing’ in a personal note to a customer or contact!..